According to The Humane League, it’s estimated that one person going vegan saves, on average, one animal per day. While that includes smaller critters like fish, it’s still a significant impact for a human to have.
India’s new Dancing Cow brand wants to save even more lives. For every 10,000 cartons of its Oatish milk sold, the company will rescue a cow from the dairy industry, pay its owner a fair price and bring the cow to a sanctuary near its homebase of Lucknow. Dancing Cow aims to build Uttar Pradesh’s largest animal rescue shelter.
Dancing Cow soft-launched in October 2022, with a full rollout this month. Its Oatish milk is made with millet and mung beans in addition to oats for a thicker, creamier product.